Innovation Discovery and Selection
A specialized manufacturing company partnered with espi to refocus its innovation efforts, strengthen technology development, and build a repeatable approach to bringing high-value products to market.
Client Overview
Industry : Manufacturing – Specialized Products
Morgan Advanced Materials operates in a highly technical manufacturing environment where innovation is critical to maintaining competitive advantage. As market demands evolved, leadership recognized the need for a more disciplined and repeatable approach to innovation—one that aligned technology development with customer needs, market opportunities, and long-term growth strategy.
The Challenge
While Morgan Advanced Materials had strong technical expertise, its innovation efforts lacked a consistent framework to prioritize opportunities and guide investment decisions. Innovation initiatives were often driven by technology rather than customer value, with limited alignment between R&D activities and broader business strategy.
As a result, leadership faced difficulty identifying which innovation opportunities would deliver the greatest return. Inconsistent processes for evaluating and selecting new product ideas slowed decision-making and made it challenging to focus resources on initiatives that would drive sustainable, profitable growth.
The Solution
espi partnered with Morgan Advanced Materials to design and implement a structured innovation discovery and selection process tailored to their organization. Key elements of the solution included:
This approach enabled Morgan to shift from ad-hoc innovation to a disciplined, repeatable process that supported long-term success.
Realized Benefits
As a result of the innovation discovery and selection initiative, Morgan Advanced Materials achieved:
Client Testimonial
“espi helped us bring clarity and structure to our innovation efforts. By focusing on customer value and market opportunity, we were able to align our technology development with initiatives that truly support growth.”
— Leadership Team, Morgan Advanced Materials
About espi
espi partners with manufacturers to strengthen innovation, execution, and operational performance through deep manufacturing expertise and structured, facilitation-led methodologies. By focusing on customer value, strategic alignment, and measurable outcomes, we help organizations turn innovation discovery and selection into a disciplined engine for sustainable growth.